Erin got her start in advertising at Ogilvy Chicago, where she spent five years writing and concepting campaigns for a variety of international brands. One day, she’d be developing radio spots for Grainger. The next, she’d be working on a national TV campaign for Modelo. Add in an earned media stunt for Tyson Air Fried Chicken, a digital campaign for CDW, or submitting a Mrs. Meyer’s idea for Cannes, and you’ll get a sense of the variety that shaped her early career.

Today, Erin leads creative for the ClassPass brand within the Playlist portfolio, bringing an agency mindset to an in-house team. Over the past five years, she’s helped shape the brand across a wide range of projects—from website redesigns and brand launches to paid social testing and integrated campaigns. She finds the balance between big creative ideas and the data-driven decisions that help them perform (plus, she now knows what a CVR is).

Outside of work, Erin is on a lifelong mission to watch every show and movie and read every book that’s ever been recommended to her. Email her to ask how that’s going.